case study

Odd Sister is part of a collection of distinctive New York hospitality spaces, created by the team behind neighbourhood favourites including Jackdaw, Café Maud and Dear Maud. Each venue is rooted in a strong sense of place, with a shared focus on atmosphere, storytelling and memorable experiences.

We joined the team as they were developing their newest concept in Soho. Working alongside Kosmos Communications, we were tasked with shaping the name and creative direction for a brand that would feel at home in New York, while subtly reflecting the founders’ Irish heritage.

The ambition was clear: to capture a modern Ireland — one that looks forward with confidence while staying connected to its cultural roots. The reference points were not the expected clichés, but something more nuanced, inspired by Ireland’s creative spirit and literary tradition.

Drawing from these influences, we developed the name Odd Sister — a title that feels intriguing, poetic and slightly unconventional. It hints at story, character and individuality, while allowing space for interpretation.

The identity was informed by the lyrical sensibility of W.B. Yeats and a broader appreciation for Ireland’s often overlooked creative voices. This translated into a brand that feels both expressive and refined, balancing heritage with a distinctly contemporary edge.

Visually, we created a confident and fashion-led identity designed to sit comfortably within Soho’s elevated hospitality scene. The logo is elegant yet distinctive, holding its own within a highly competitive and style-conscious environment.

The result is a brand that seamlessly connects narrative, place and experience — contributing to a venue that feels considered, atmospheric and uniquely positioned within the New York dining landscape.

We collaborated closely with the Odd Sister team and Kosmos Communications to shape a concept that reflects both their Irish roots and their New York context.

Our role was to distil a rich cultural narrative into a clear and compelling brand — one that feels authentic, contemporary and built to endure. The outcome is a distinctive identity that supports the wider vision of creating spaces that bring people together through food, culture and atmosphere.